Biography

Bob Belinoff

Bob is a nationally known writer and documentary film maker on health and social issues. He has been nominated four times for the prestigious International “Freddy” Award, often considered the “Oscar” of health science film production. In 2002 he won the “Freddy” in the category of Behavior Health.

His television programs have been recognized by the National Association of Broadcaster two years running as the best locally produced children’s documentaries in the country. Among other clients Bob has held consulting assignments for CBS Network News, The Christian Science Monitor Newspaper, The World Health Organization, The Medello Brewing Foundation (Asexoria) in Mexico City and health departments in four states. Over the past two decades he has worked as well with the American Library Association to help market libraries and literacy, he helped create the long running @Your Library Campaign.

His own documentary project involves the compilation of video interviews with spiritual leaders and others in the emerging field of science. Early in his Madison Avenue career Bob was Director of the Consumer Healthcare Division of J. Walter Thompson, the world wide advertising agency.

Bob went to the University of Illinois graduating in 1968 with a Masters in Communication Science. He has been writing about health and making films for twenty years. He is a contributing editor to LA Yoga Magazine and lives in Los Angeles and Albuquerque with his wife Julie Deife.

In his own words.

“As a kid advertising copy writer in Chicago I helped sell tires, gasoline, insurance and fish. Later and further North on Michigan Avenue I went to work as Creative Director for the Center for Communication Planning where I learned about the interplay of art and the marketplace from my boss, a world renown Bauhaus designer named John Massey.

Later I worked with healthcare consultants and started what became a very successful healthcare marketing company in New York. I gave it up to study the martial art of Aikido. And returned to healthcare marketing with more balance and new insights a few years later.

I wrote a moderately scandalous book about public health and put it on the web. It developed something of a following. I was invited here and there to speak. I went to Brazil on behalf of the World Health Organization to work on a marketing project to eliminate leprosy. I went to Mexico City to help with teen pregnancy prevention. I was honored by an invitation from students to give the commencement address to the graduating class of the School of Public Health at the University of Minnesota, but was ultimately dis-invited by their professors when they found out I wasn’t a pedigreed academic. I considered this dis-invitation an honor as well. The system always rejects change. So change never happens deep in a system, it happens at its edge, where I like to create, produce, and play.”